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HRD Course » Business Seminar Series "Marketing Basics and “Panasonic” Application to PC Business"
CJCC Business Seminar Series
Special Business Seminar Series
Marketing Basics and “Panasonic” Application to PC Business
By Mr. Toshio YAMAMOTO
Contents
Understanding Marketing Basics
Practicing Marketing Management Process
Analyzing Marketing Opportunities
Circumstances ( Macro-environment )
Industries and Competitors
Customer Market, Channels, Company
Developing Marketing Strategies and Marketing-Mix Programs
Formulating Marketing Objectives
Making Strategic Concept
Targeting Market and Positioning ( STP )
Planning Marketing
Mix Programs ( 4Ps )
Conclusion and recommendation
Date: Saturday, 22nd November 2008 Time: 8:30 a.m. - 11:30 a.m. Venue: Cambodia-Japan Cooperation Center Admission Fee: Three Dollar (US$3.00) per person
We would highly appreciate if you could kindly confirm your participation to this seminar at your earliest convenience through this number 023 880 514 or click here for register online. The seminar will be conducted in English with consecutive interpretation into Khmer.
For further information, please contact:
Address: Cambodia-Japan Cooperation Center (CJCC), Human Resources Development Course,
Russian Confederation Blvd, Khan Tuol Kork, Phnom Penh, Cambodia
Tel/Fax 023 884 534, Email:
Homepage: www.cjcc.edu.kh