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HRD Course » Special Business Training Program "Competitive Marketing Strategy for Small Firms"
CJCC Special Business Training Program
Competitive Marketing Strategy for Small Firms
The Quest for Long Term Superior Financial Performance
By Mr. Hirofumi Matsubayashi, Globis Management School, Japan
In an increasingly competitive environment, most business firms understand that the survival and sustainable significant growth of the business hinge on the formulation of effective competitive CORPORATE STRATEGY & MARKETING which firms choose to follow to be profitable and achieve superior financial performance in the long run. Join CJCC special marketing training program to obtain fundamental skills in building your own marketing strategy through step by step approach.
The marketing concept Vs selling concept
Fundamental of Strategy Vs Tactics
Building Competitive Advantage and Challenges
Strategic Frameworks in Marketing (PEST, 5F, 3C, VC, STP, 4Ps/6Ps)
Future Marketing
Building Your Own Marketing Strategies(Professional/Personal)
Registration: A maximum of THIRTY FIVE (35) participants (subject to application form selection if necessary). Application form is available and accepted either by email or hard copy to CJCC-HRD Course Office. This training will be held in an interactive way that includes group works and discussion in the class, participants should have at least 2 years working experience in marketing or management. The training will be conducted in English.
