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 CJCC's Special Training Program

Cambodia-Japan Cooperation Center (CJCC)

Special Training Program

Restaurant Business Marketing Strategy

By Mr. Toshio YAMAMOTO

 
This restaurant business management course is designed to equip participants a set of techniques to understand about restaurant business management to successfully manage the daily operation from the perspective of marketing and strategy.

Training Contents:

  • Knowledge of restaurant Business: Domain, Concept, and vision
  • Restaurant business marketing
  • Business opportunity analysis
  • Market and Marketing Analysis framework
  • Marketing Objective; customer target; differentiation
  • Strategic Marketing Program; creating new customer; customer service
  • Action Marketing Program: sale promotion; new menu development
  • Operation System
    •  
  • Execution and Control of Program
    •  

    Date: 4-6 November 2008
    Time: 8:30 – 12:00 a.m.
    Venue: CJCC; Seminar Room 5
    Tuition Fee: US$ 60 dollars

    Target: Existing restaurant owner, manager, supervisor, and prospective restaurant business investor.

    Free Consultation (after in-class lecture) for existing restaurant owner registered for this class. This course will be conducted in English in an interactive way and step-by-step instruction which will enable participant to catch up with the course well. Only 20 participants are accepted (First Come First Serve).

    Application form is accepted either by email or hard copy to CJCC-HRD Office.
    (click here to download the application form)

    Deadline of Application: Wednesday, 15th October 2008 (5:00p.m.).

    For further information, please contact:
    Address: Cambodia-Japan Cooperation Center (CJCC), Human Resources Development Course,
    Russian Confederation Blvd, Khan Tuol Kork, Phnom Penh, Cambodia
    Tel/Fax 023 884 534, Email:
    Homepage: www.cjcc.edu.kh
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