Cambodia-Japan Cooeration Center (CJCC)
 
 
Consumer Marketing and Industrial Marketing
- B2B and B2C Marketing Strategy for Small Firm -
By Mr. Hirofumi Matsubayashi, Globis Management School, Japan

Registration Options:

Registration: A maximum of THIRTY FIVE (35) participants (subject to application form selection if necessary).

Application form can be accept via e-mail or hard-copy at CJCC HRD Office:
The course will enable participants to learn:
  • B-to-C marketing VS. B-to-B marketing
  • Grasp the fundamental difference in B-to-C (Business to Consumer) marketing and B-to-B (Business to Business) marketing
  • DMU(Decision Making Unit) and DMP(Decision Making Process)
  • Fundamental of Strategy Vs Tactics
  • How KBF(Key Buying Factor) and different among punchers
  • Strategic Frameworks in Marketing (PEST, 5F, 3C, VC, STP, 4Ps/6Ps)
  • Future Marketing
  • Conclusion and Recommendation
Date: 27-28, October 2009 (Tue-Wed, 6hours)
Time: 8:30 – 11:45 a.m.
Venue: CJCC-Seminar Room 5
Admission Fee: US$ 40 dollars


This training will be held in an interactive way that includes group works and discussion in the class, participants should have at least 2 years working experience in marketing or management. The training will be conducted in English.

For more information please contact us at:
Cambodia-Japan Cooperation Center (CJCC) 
RUPP-CJCC, Russian Federation Blvd, Tuol Kork, P. Penh
Tel: 023-880-514, Fax: 023-884-534
Email: hrd@cjcc.edu.kh
Web: http://www.cjcc.edu.kh
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