Is your business experiencing slow growth despite your team's hard work? Are you constantly forced to compete on price because it feels like the only way to stand out?

In today’s fast-paced market, customers aren’t just looking for products anymore—they are looking for solutions and value. If your sales have plateaued, the issue might not be your product, but your strategy.

To help Cambodian business owners and managers break out of this cycle, the Cambodia-Japan Cooperation Center (CJCC) is hosting an exclusive, high-impact training program this June: "Redefining Your Business Growth Strategy: Shift from Product Thinking to Value Thinking."

The Transformation: From Daily Chaos to a Clear Plan

Many leaders are too caught up in the chaos of running daily operations to step back and plan for the future. This 2-day intensive course is designed to completely shift how you view your business and your customers.

Why Choose This Program?

This isn't a passive lecture series where you sit and take notes on abstract concepts. It is an active, hands-on workshop tailored specifically for leaders who need practical results.

• Walk Away with a Real Strategy: You will apply frameworks directly to your own business using our provided strategy worksheet pack and action plan templates.
• Learn from a World-Class Expert: The course is led by Mr. Masashi Yamanaka, a Harvard and MIT-trained business consultant who has trained over 20,000 participants globally, with a strong track record of helping businesses right here in Cambodia.
• Premium Networking & Peer Learning: Delivered entirely in-person at CJCC, allowing you to engage in deep discussions, share insights, and network face-to-face with fellow Cambodian business leaders.
• Proven Track Record: As one of CJCC’s highest-rated courses, the content is immensely actionable. In fact, past participants have found the strategies so valuable they requested individual consulting follow-ups immediately after completion.

Course Schedule & Structure

The 12-hour curriculum balances fundamental strategy building on Day 1 with practical market execution tools on Day 2.

Day 1: Laying the Foundations of Value

• Morning (9:00am – 12:00pm): Opening the Door to Strategy & Redefining Customer Value. Unpack corporate growth stages, review case studies of Cambodian companies, and learn how customer expectations shift by industry.
• Afternoon (1:00pm – 4:00pm): Understanding Customers & Redefining Vision. Map out deep customer insights and re-examine your company vision to ensure it is customer-centric rather than product-focused.

Day 2: Designing and Executing Your Growth Plan

• Morning (9:00am – 12:00pm): Designing Business Development & Marketing Plans. Master classic, powerful strategic frameworks like the Ansoff Matrix, PPM (Product Portfolio Management), STP (Segmentation, Targeting, Positioning), and the 7Ps of Services Marketing.
• Afternoon (1:00pm – 4:00pm): Action Planning Workshop & Wrap-Up. Draft a concrete action plan for your company, participate in a peer feedback session, present your ideas, and complete the final knowledge check to earn your Certificate of Completion.

Who Should Join?

This program is specifically designed for:

• SME Owners and Executives managing teams of 5 to 100 employees.
• Managers and Department Heads responsible for driving business strategy, sales, or marketing.
• Entrepreneurs looking to refine their core business model and pivot toward new growth channels.

Program Logistics

• Dates: 5th to 6th June 2026
• Time: 9:00am – 12:00pm & 1:00pm – 4:00pm daily (12 hours total)
• Format: In-Person Workshop
• Location: Cambodia-Japan Cooperation Center (CJCC)
• Materials Included: Digital course workbook (PDF), presentation slides, strategy framework worksheet pack, and an action plan template.

Don't let your business settle for stagnant growth. Spaces for this in-person workshop are limited to ensure high-quality interaction and personalized feedback.